Check
Profile Audit
A clear look at what is helping, what is missing, and what may be confusing customers before they ever reach your site.
- Business name and category review
- Service area and hours check
- Competitor visibility notes
Google Business profile
Make your Google profile easier to trust.
Clean up the local listing people see before they call, click, ask for directions, or compare you with the next business in the map results.
Local profile
Profile Readiness
Audit
CategoriesPrimary + supporting
ServicesNamed the way customers search
PhotosCurrent, local, and useful
ReviewsSimple request and response rhythm
Calls
Clicks
Directions
What gets cleaned up
The profile details that decide whether people keep moving or take action.
Google Business work is often small things done consistently: accurate categories, useful service names, better photos, good links, and a profile that matches the website.
Check
Services & Details
Your profile should reflect what you actually want to be hired for, written in plain language that matches customer searches.
- Service list cleanup
- Business description refinement
- Attributes and appointment links
Check
Photos & Trust Signals
Profile visuals should make the business feel active, real, and easy to recognize from the first glance.
- Photo checklist
- Logo and cover image guidance
- Before-and-after content ideas
Check
Review Guidance
A practical review rhythm that helps happy customers speak up without making the process awkward.
- Review request language
- Response tone guidance
- Simple follow-up routine
Check
Website Alignment
The profile, website, and contact details need to agree so people and search engines get a consistent signal.
- Website link and landing page review
- Name, address, phone consistency
- Service-page connection points
Check
Update Rhythm
Small, steady updates keep the profile from feeling abandoned and make it easier to promote seasonal offers or news.
- Post ideas and cadence
- Holiday hours reminders
- Monthly maintenance checklist
Good fit
For businesses that depend on local intent.
If customers compare you in Google Maps before they call, this page deserves the same care as your website.
You get local leads from Google Maps
Your profile feels unfinished or outdated
Your services have changed
Your reviews need a better routine
Your website and profile do not match
You are opening or moving locations
The goal is simple: make the business look active, accurate, and worth contacting before a person even lands on your website.
Process
From messy listing to useful local asset.
01
Gather
I collect the profile basics, website links, service area, current photos, and a short list of your best customers.
02
Map
I compare the profile against your services, location signals, competitors, and the way customers are likely to search.
03
Tighten
We clean up categories, services, description, photos, links, and any details that create friction or uncertainty.
04
Maintain
You leave with a practical review and update routine so the profile keeps supporting the business after setup.
Questions
Useful answers before we start.
Can you guarantee higher rankings?
No, and I would not trust anyone who promises that. The goal is to improve clarity, consistency, completeness, and trust signals so your profile has a stronger foundation.
Do you need access to my Google account?
Usually yes for hands-on cleanup. If you prefer, I can provide a guided checklist and recommendations that you or your team apply.
Is this useful if I already have a website?
Yes. A good website and a strong Google profile should reinforce each other, especially for service businesses and local shops.
How often should the profile be updated?
Most small businesses do well with a light monthly check plus updates when hours, services, photos, offers, or important details change.
Ready to make your Google profile feel current and credible?
Send over the business name, website, service area, and what you want more of: calls, quote requests, bookings, visits, or direction clicks.
Talk with Matt